Cap’n Crunch Cereal
Note, this website is being re-designed after 5 years of the below design.
Click here if you would like to see the new design
iCrossing is the Digital Agency of Record for Quaker Oats
My role: Lead art director and designer.
Cap'n Crunch doesn't target children any more. They know that today's generation of young parents have a different view of what their kids should eat, so they did some research to see who was actually buying their product: The Man-Child.
Projects include: Videos, website redesign, brand style guide, social campaigns and partnership with Funny or Die