In addition to concept ideation for video campaigns, I am often asked to turn those ideas into storyboards. See below for some examples of how I turned some video campaign ideas into storyboards for client presentation. I am also well-versed in animation, so animatics are also an option.
Sargento Reserve Series Campaign
:02
OPEN on a split screen of a baked pasta dish – the top showing it being prepped, the bottom showing the finished dish.
VO: New Sargento Reserve Series Shreds
:04
Action continues – cheese being sprinkled on top, finished pasta being served on the bottom.
VO: Aged for months…
:06
Another hand is served a plate and pulls out of frame as the full dish is revealed with a product as lock up.
VO: devoured in seconds. Taste the difference aging makes.
SUPER: We’re Real Cheese People
:02
OPEN on a split screen of pizza. On one side sits a bag of Reserve Shreds with cheese tumbling down on to the uncooked crust. On the other side sits a finished pesto zucchini pizza, gloriously cheesy and melty. Hands begin to reach for the slices.
VO: New Sargento Reserve Series Shreds
:04
The hands pull the slices out of frame trailing beautiful strands of melted cheese. The screen begins to pan left, revealing the rest of the finished pizza.
VO: Aged for months…
:06
A third hand comes in to pull another slice as the full pizza is revealed with a product as lock up.
VO: devoured in seconds. Taste the difference aging makes.
SUPER: We’re Real Cheese People
Sargento Slices Campaign
Sargento Brand Campaign
:05
SFX – Ambient sound, music in background as if playing in the house
OPEN on a CU of an oven being opened. Two hands wearing oven mitts pull out a finished, steaming lasagna. We hear in the background a doorbell, followed by ambient ‘greeting’ chatter.
VO: We believe lasagnas…
:10
CUT to an overhead shot of a table, partially set for multiple people. We see hands reaching in setting down more plates, sounds of scooting chairs on a wood floor, and more ambient chatter. The same hands with oven mitts set the lasagna on a hot pad situated in the center of the table.
VO: can be welcome mats.
:15
CUT to product lockup next to lasagna dish, with many pieces cut out. Another piece of lasagna is on a dish in front of the casserole. The background is completely out of focus but looks like a dining room. Two neighbors shake hands in the background.
VO: That’s the power of real
VO: Sargento. 100% real, natural cheese.
SUPER: We’re Real Cheese People
