Ceramic Pink Colorway Launch
One of our biggest launches in 2025 was the launch of the Ceramic Pink colorway in our beauty tool lineup.
After we first introduced this colorway as a 2024 Mother’s Day exclusive, people have been - literally - begging in our social channels to bring it back permanently. When the decision was finally made to do so, we created a major social campaign surrounding the launch.
My role was not only to concept the look and idea of the campaign, but to create and edit the final assets as well. The campaign consisted of a Teaser phase and Launch phase. All videos were art directed, edited and animated by me. We worked with a partner production agency to create circulating 3D renders of our machines, which I used to create these videos. All videos were created in 9x16, 1x1 and 16x9.
Teaser Phase
For the Teaser phase we wanted to get people excited on our social platforms since people have been asking for the return of this colorway in our comments.
Launch
The Launch consisted mostly of Paid Media social videos (created in 1x1, 9x16 and 16x9) as well as a few organic social videos that had great performance results on both TikTok and Instagram.
In addition to videos we produced some Flat lay photography for paid social, retail and website use.
Extra ‘coming soon’ content
“Her passion for this project has never faded.
She continues to strive for the best possible creative product possible. She maintained positive energy across the team and was determined to find a solution that could work and benefit all parties. Ultimately, the creative campaign we now have is even better than where we originally were. And it's thanks to her efforts and never giving up that we can proudly share this work with the rest of the Dyson network.
Abby has always been and continues to be a team player. She has had many creative wins during her tenure at Dyson, but this campaign by far has been the biggest challenge that has come with amazing success.”
Excerpt from my nomination for the Being Dyson award, written by the Senior Producer for the Americas Market.