Common Sense Media
Although mostly known for their media content rating, Common Sense Media also has an entire side of their business dedicated to teaching and offering free, downloadable digital curriculum for teachers, administrators and parents. With the boom of AI within the past few years, Common Sense Media has created a new curriculum in which teachers can discuss how to navigate the world of AI safely and appropriately.
My team through Giant Kestrel was tasked with creating a campaign around this new curriculum. Our goal was to announce the launch with brief explanations of what the curriculum entails and why teachers should use it in the classroom.
As the Art Director on the project, I created the illustrated style and executed the creative which included digital illustration, full video editing, animation and motion graphics.
The hardest hitting assets were the animated video. For these videos, we gathered UGC from teachers across the country.
The result? Our video CTRs came in ranging from 9.8% to 19.4%
The static deliverables included a series of carousels to be used across platforms and Instagram Stories.
Stories give the opportunity to use native Instagram engagement widgets such as polls, questions and sliders.
